top of page

Customer Worthy
Blogs


Designing Ethics as the Operating System for Customer-Centric Leadership
Every organization claims to have values. Yet, what separates lasting institutions from those that falter is not the mere presence of values but how deeply those values are woven into everyday decisions—especially when pressure mounts, information is scarce, and incentives pull in different directions. This is where leadership truly shows its colors. Ethics in a customer-focused organization is not a set of rules hidden in onboarding manuals or a compliance checklist triggere
Michael R Hoffman
Jan 134 min read


Unlocking Exponential Growth with the CxC Customer Experience Matrix
Every business wants to grow, but few understand how to make that growth truly exponential. The key lies in shifting perspective: thinking like a customer. When companies align their actions with customer needs and expectations at every interaction, they create a powerful cycle of success. The CxC Customer Experience Matrix offers a clear framework to do just that. It helps businesses become "Customer Worthy" and actively participate in each customer's success, driving growth
Michael R Hoffman
Dec 8, 20254 min read


AI Grows Revenue 30% Annually Minimum
CxC Matrix framework Monetization Mode from Customer Worthy , book by Michael R Hoffman, before-and-after “value lift” per customer experience interaction cell when GPT-5 capabilities are introduced. I’ll make a sample CxC Matrix using your standard structure: Rows = Channels (where the customer interacts) Columns = Lifecycle Stages (Awareness → Information → Identification → Delivery → $ Collection → Care/Support) Values in cells = Potential Revenue per stage/channel segmen
Michael R Hoffman
Dec 3, 20252 min read


Is Your Brand Collectible?
Is your brand collectible? Should it Be? Can you build super fans? Yes - we all have nerd fans - super users, commenters, #influencers that share brand promise vibe success Burger King surprise Advent Calendar touches all the experience criteria. "Last year’s version sold out in under five minutes" Nice touch $19.54 is BK Year Founded and less than $20 Dollar Decision Trigger Point CxC Customer Experience Matrix Customer Interactions From Advent Calendar Promotion 31 Channe
Michael R Hoffman
Nov 5, 20251 min read
18 Clues Your Are Not Customer Worthy
18 Clues You Customer Is Letting You Know You are Not Customer Worthy 1. Customer not answering phone 2. Customer not opening email 3. Customer not responding to email 4. Customer not attending event 5. Customer not offering you coffee, beverage when you visit at office 6. Customer not accepting offer to meet at office 7. Customer not introducing you to other departments 8. Customer not introducing you to boss, executive management 9.
Michael R Hoffman
Nov 3, 20251 min read
From AI Prompts to Predictive Presence: The New Role of the Experience Architect
Each customer interaction is now: Sensed (via biometrics, gaze tracking, micro-expressions, geofencing, behavioral cues) Predicted (using quantum-trained models) Choreographed (by agentic AI scripts aligned to brand, customer context and customer goals, psychological and personal wellbeing assistants) Personalized (via digital twins, synthetic voices, and memory-reinforcing prompts) “Your daughter’s digital clone just uploaded a memory. Would you like to relive her gradu
Michael R Hoffman
Oct 29, 20251 min read


Transforming Your Customer Experience with AI: A Journey to Success!
The Internet of Everything: A New Era of Personalization The Internet of Everything choreographs your day! It uses every sensor, screen, database, heartbeat, eye glance, smile, and frown to read YOU and guide you to your optimal day. Imagine waking up to a world where AI magically links all the pulses and metadata across your fitness, career, home, car, office, and those omnipresent screens. It listens, recommends actions, suggests clothes for the day, schedules your tasks, t
Michael R Hoffman
Sep 25, 20252 min read


Starbucks Quantum Menu Optimization on Smart Glasses Hypothetical Case Study
Case Study: *Starbucks’ Quantum Menu Optimization In 2028, Starbucks revolutionized their menu system using quantum experience...
Michael R Hoffman
Sep 19, 20253 min read


OOOPs Verizon$40 bill was $1700 Customer Worthy Audio Book Think Like a Customer "Why am I on Hold?"
https://youtu.be/XE5pUcg7qHY
Michael R Hoffman
Sep 10, 20251 min read
bottom of page
