Is Your Brand Collectible?

Is your brand collectible? Should it Be?

Can you build super fans? Yes - we all have nerd fans - super users, commenters, #influencers that share brand promise vibe success

Burger King surprise Advent Calendar touches all the experience criteria. "Last year’s version sold out in under five minutes"

Nice touch $19.54 is BK Year Founded and less than $20 Dollar Decision Trigger Point

CxC Customer Experience Matrix Customer Interactions From Advent Calendar Promotion 31 Channel and LifeStage containers over 50 interactions all branded BK connections

"Food brands have essentially become lifestyle brands, and holiday novelty is one of the most obvious examples. And there’s a deeper reason this works: for many people, fast food brands are tied to actual memories, such as trips to the mall, after-school runs, or drive-through nights with friends."

Burger King 

Red Bull also #Advent Calendar 2025 with #beverages #retail with 24 limited edition mini cans https://www.mensjournal.com/food/red-bull-2025-advent-calendar-festive-edition

https://www.mensjournal.com/food/burger-king-2025-advent-calendar