In a business world where traditional financial measures lag too far behind customer activities to be effective, Customer Worthy introduces a revolutionary approach that puts the customer at the center of every business decision. Michael R. Hoffman challenges companies to critique every business decision using one simple, inarguable criterion: "Is it Customer Worthy?"
 
“The only playbook that teaches leaders to see, score, and monetize every interaction—with the AI-ready CxC Matrix™ at its core”
 
Transform your business into a customer-centric powerhouse with Customer Worthy. In this groundbreaking guide, Michael R. Hoffman reveals why every role—from executives and CXOs to customer service teams and product innovators—must prioritize the customer to drive loyalty and sustainable growth. Packed with actionable strategies, Customer Worthy empowers organizations to align every decision with customer needs, creating experiences that stand out in today’s competitive market.
 
Whether you're a strategy professional crafting bold visions, a business student mastering customer excellence, or a leader aiming to inspire your team, this book is your roadmap to building a culture where customers come first. Hoffman’s proven framework, rooted in real-world insights, equips you to elevate satisfaction, boost retention, and unlock unparalleled business success.
 
"A game-changer for businesses! Hoffman’s Customer Worthy delivers a masterclass in customer obsession, offering practical tools to revolutionize your organization’s approach to growth."— Journal of Consumer Marketing
 
Discover why Customer Worthy is the must-read for anyone committed to creating a customer-driven future. Get your copy today and start building a business that customers love!