Is your brand collectible? Should it Be? Can you build super fans? Yes - we all have nerd fans - super users, commenters, #influencers  that share brand promise vibe success Burger King  surprise Advent Calendar touches all the experience criteria. "Last year’s version sold out in under five minutes" Nice touch $19.54 is BK Year Founded and less than $20 Dollar Decision Trigger Point CxC Customer Experience Matrix Customer Interactions From Advent Calendar Promotion 31 Channe