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Customer Worthy, by Michael R. Hoffman
Chapter 1 Car House Office
Chapter 2 CxC Matrix Unveiled
Chapter 3 Think Like a Customer
Chapter 4 Capturing Customer Experience
Chapter 5 How Complicated Mouse Click
Chapter 6 Managing Contact by Contact
Chapter 7 9 Treatments per Contact
Chapter 8 Customer Schematic
Chapter 9 Customer Network
Chapter 10 Customer Revolution
Chapter 11 Customer Privacy
Chapter 12 CxC Matrix Benefits Use
Acknowledgements
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Customer Worthy, by Michael R. Hoffman
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Table of Contents
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Chapter 4 Capturing Customer Experience
CxC Matrix Customer Stages
CxC Matrix channel categories
The importance of visualization
Customer Mapping—follow the customer
Advanced CxC Matrix concepts
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