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  • Customer Worthy, by Michael R. Hoffman
    • Chapter 1 Car House Office
    • Chapter 2 CxC Matrix Unveiled
    • Chapter 3 Think Like a Customer
    • Chapter 4 Capturing Customer Experience
    • Chapter 5 How Complicated Mouse Click
    • Chapter 6 Managing Contact by Contact
    • Chapter 7 9 Treatments per Contact
    • Chapter 8 Customer Schematic
    • Chapter 9 Customer Network
    • Chapter 10 Customer Revolution
    • Chapter 11 Customer Privacy
    • Chapter 12 CxC Matrix Benefits Use
  • Acknowledgements
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Customer Worthy, by Michael R. Hoffman‎ > ‎Table of Contents‎ > ‎

Chapter 4 Capturing Customer Experience

  • CxC Matrix Customer Stages
  • CxC Matrix channel categories
  • The importance of visualization
  • Customer Mapping—follow the customer
  • Advanced CxC Matrix concepts

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