- Understanding
business contact-by-contact, customer-by-customer
- Need, Shop,
Buy
- Now . . . for
the rest of the story
- Choreographing
each step in a consumer cycle
- Same customer
outcome, low tech delivery
- The company’s
side of the story—orchestrating the contacts
- Dissecting the
Mower Contacts
- Each contact
is a container for slots
- Too much to
measure
- The loudest
sound in business is customer silence
- Summary
|
|
