Leverages every customer contact across every channel to grow customers and grow business.
Your company's guide to getting more customers NOW!
Customer Worthy provides a shortcut to understanding and managing customers and cleverly depicts customer experience from both a customer's viewpoint and a company viewpoint.
"Customer Worthy will totally change the way you think about customers. And be careful, it will also change the way you look at companies when you are the customer - some of that is downright scary."
"Customer Worthy is a must read management book whether you have 30 customers or 30 million customers".
"The CxC Matrix in Customer Worthy changed the way we speak about and plan for customers across our company. The Think Like a Customer Method isn't just different and trendy - it works!"
Customer Worthy delivers a customer strategy toolkit for
In this video clip, M R Hoffman speaks to financial service Chief Marketing Officers, advertising and customer service leaders about marketers and customer service.
Key points apply to every industry as Hoffman explains how to choreograph each customer contact for optimal value across every channel, in-person, web, social, electronic, third party - even signage and events.
Michael R Hoffman outlines how CxC Customer Experience Matrix monetizes each customer interaction and exposes untapped revenue opportunities.
M R Hoffman tells story of how customer service agents turned customer complaints into new sales and delighted customer advocates.