The guide to understanding customer experience.
Hoffman exposes companies' largest under performing asset - their customer experience.
Customer Worthy provides a shortcut to understanding and managing customers and cleverly depicts customer experience from both a customer's viewpoint and a company viewpoint.
"Customer Worthy will totally change the way you think about customers. And be careful, it will also change the way you look at companies when you are the customer - some of that is downright scary."
"Customer Worthy is a must read management book whether you have 30 customers or 30 million customers".
"The CxC Matrix in Customer Worthy changed the way we speak about and plan for customers across our company. The Think Like a Customer Method isn't just different and trendy - it works!"
Customer Worthy delivers a customer strategy toolkit for Marketing Sales Technology Operations Service - Legal
Finance Executive Management Customer Experience
Recent Announcements
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CRM Backwards as seen on Slideshare.net
CRM Backwards explains CRM from customer perspective and exposes critical flaw in trasitional CRM technology and deployment design. CRM Backwards identifies key areas for innovation and new thinking around managing ...
Posted Jan 20, 2012 7:57 AM by Michael R Hoffman
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If you Leave Your Reputation to Chance, Anything Can Happen
Posted Jan 19, 2012 5:04 AM by Michael R Hoffman
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Customer Worthy 2012 2013 Predictions :Customer Experience, CRM, Marketing, Operations, Sales, Social
Posted Jan 5, 2012 10:21 AM by Michael R Hoffman
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Customer Worthy 2012 Trends & Predictions by MRHoffman
10 Predictions for the greatest forces in
consumerism affecting advertising, marketing, sales, finance, product &
service design, legal, customer service and technology. (download)1. Local Local Local…
Context
2. Apps – Free ...
Posted Jan 4, 2012 10:25 AM by Michael R Hoffman
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Customer Experience for Utilities, Services Organizations IQPC
Simplified Customer Experience Management Monetized MR Hoffman IQPC InterviewMichael R Hoffman | Apr 18 | Comments (0)Customer Experience Simple Customer Plan, Monetized Customer Worthy HoffmanSimple Customer Plan: Monetizing the ...
Posted Aug 11, 2011 11:38 AM by Michael R Hoffman
Buy Michael Hoffman’s book, Customer Worthy: Why and how everyone in your organization must Think Like a Customer, by clicking on the Amazon affiliate link below. By (author) Michael R. Hoffman
| List Price: | $49.95 USD | | New From: | $45.00 In Stock | | Used from: | $9.79 In Stock | |
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